Registration is now closed.

Date Monday, 26 February 2024
  • Conference (face-to-face): 8.30 - 18.30 Malaysia Time (GMT +8)
  • Livestream: 9:30 - 11.00 Malaysia Time (GMT +8)

Note: Attendees who are unable to attend the conference in-person conference can join the morning sessions via Zoom at the following times:

Livestream times

8.00 - 9.30       Myanmar

8.30 - 10.00     Thailand, Indonesia, Vietnam

9.30 - 11.00     Mainland China, Hong Kong, Macao, Malaysia, Singapore, Philippines, Taiwan 

10.30 - 12.00   Japan, South Korea

Virtual attendees will get access to the post-event report with the key takeaways after the conference.


Sunway Resort Hotel, Kuala Lumpur, Malaysia
Admissions Free of charge for East Asian overseas education agents. Please note that places are limited and available on a first come first served basis. 

Register now for the British Council East Asia Agent Conference 2024
Unlock new opportunities, forge global connections, and elevate your business success!

Leaders, practitioners and UK education specialists of the study abroad industry are cordially invited to the British Council East Asia Agent Conference on 26 February 2024 in Malaysia. This conference aims to provide a platform for overseas education agents in East Asia to stay updated on region-specific information, enhance industry knowledge, and build a network of inter-regional collaborations in student recruitment.

At the conference, you will have the opportunity to:

  • Engage in professional networking with representatives from UK universities and regional counterparts.
  • Acquire insights into the UK Agent Quality Framework (AQF) and understand its significance for your business.
  • Stay informed about the latest market trends in the UK's international education sector.
  • Share best practices with fellow experts and gain valuable knowledge on effective recruitment strategies.
  • Connect with industry leaders to enhance your understanding of the evolving needs and expectations of international students

 The schedule will also maximise networking opportunities, allowing you to explore exciting UK study prospects for your students by leveraging the latest regional trends in international student recruitment.

Award Ceremony for the British Council certified agents - let's celebrate!

Are you a Certified Agent on the British Council Agent and Counsellor Training and Engagement Hub? We warmly welcome you to attend our award ceremony so we can personally congratulate you on finishing the course during the conference. There will also be the opportunity to participate in a group photo. To confirm your attendance, kindly verify your certification status and provide us with your registered email address on the hub through the registration form.

Programme at a glance

Details on the conference programme will be shared with participants in February.

Plenary speakers for the East Asia Agent Conference 2024 can be found here.

A. Participating UK Universities

*More to announce (updated on 14/2/2024)

Click here to find the list of participating UK universities

B. Participating agencies

*More to announce (updated on 14/2/2024)

Agent Associations

Beijing Overseas Study Service Association (BOSSA)

Japan Association of Overseas Studies (JAOS)

Korea Overseas Study Association (KOSA)

International Education Consultants Association (IECA)

Thai International Education Consultants Association (TIECA)

Hong Kong International Education Consultants Association (HKIECA)

Agencies (by location) : Click here to find the latest participation list

C. Join British Council Counsellor Training

To support education advisers a better understanding of the UK education system, the British Council has launched a new, free, agent and counsellor training and engagement hub.

The hub represents every level of UK education and includes information on what international students will need to study at an English language school, independent school, college, or higher education provider. It will provide a one stop shop for agents and counsellors to engage with the UK as a study destination as a whole.

Why you should sign up?

  • Free of charge: no registration fee, no recertification fee.
  • 100% online learning: content grouped in thematic areas, not by study level, total study time has been reduced by 25%.
  • Flexible learning: modules can be taken in any order, at any time. Experienced advisers can fast-track straight to the assessment – saving study time!
  • Online certificates generated immediately: upon successful completion. After passing an assessment and signing up to the Code of Ethical Practice, you can be listed as ‘certified’ UK study advisor on a public-facing website.

For more information, visit: and join us today!

Don't miss out on this exclusive opportunity to expand your professional network, enhance your knowledge, and elevate your career counselling skills. Secure your spot now and join the British Council agent community to grow, connect and succeed collaboratively!