Coinciding with the UK-East Asia Education Week 2024, the British Council East Asia Agent Conference 2024 was held in Kaula Lumpur on Monday 26 February. This hybrid event aimed to provide a platform for overseas education agents in East Asia to stay updated on region-specific information, enhance industry knowledge, and build a network of inter-regional collaborations in student recruitment.

Through the conference, participants were offered the opportunities to:

  • Network with industry peers
  • Discuss and share the latest industry innovations
  • Gather information on developments on Study UK and developments in the UK education sector
  • Learn about the UK Agent Quality Framework (AQF) 
  • Enhance their business practices through sharing and learning best practise with other practitioners 
  • Hear from industry leaders on ideas, information and inspiration for success
  • Network with UK institutions to explore for partnership opportunities

The event saw significant participation, with a total of 324 individuals attending both in-person and online. Representatives from the UK and 18 other countries and territories were present, including senior officials from prominent agent associations such as the Beijing Overseas Study Service Association (BOSSA) in China, the Hong Kong International Education Consultants Association (HKIECA) in Hong Kong SAR, the Japan Association of Overseas Studies (JAOS) in Japan, the Korea Overseas Study Association (KOSA) in South Korea, and the International Education Consultants Association (IECA) in Taiwan.

Among the attendees, 214 agents from 163 organisations and 97 representatives from 60 UK higher education institutions joined the event. The conference programme consisted of 5 plenary sessions and 2 interactive panel discussions, featuring 18 speakers representing the UK higher education sector and the East Asia agent industry. An award ceremony was also held to celebrate the success of the UK AQF in the region.

The event received a coverage on a major International Education specialist publisher in the UK and generated significant buzz on social media, with agents, sector leaders, BUILA, and their members sharing the news widely.

The post-event summary report with the key take-away points from the conference will be published on the British Council Agents and Counsellors Training and Engagement Hub in April. Members will receive a notification from the British Council as soon as it’s available.

Programme at a glance

Details on the conference programme will be shared with participants in February.

Plenary speakers for the East Asia Agent Conference 2024 can be found here.

A. Participating UK Universities

Click here to find the list of participating UK universities.

B. Participating agencies

Agent Associations

Beijing Overseas Study Service Association (BOSSA)

Japan Association of Overseas Studies (JAOS)

Korea Overseas Study Association (KOSA)

International Education Consultants Association (IECA)

Thai International Education Consultants Association (TIECA)

Hong Kong International Education Consultants Association (HKIECA)

Agencies (by location) : Click here to find the latest participation list

C. Join British Council Counsellor Training

To support education advisers a better understanding of the UK education system, the British Council has launched a new, free, agent and counsellor training and engagement hub.

The hub represents every level of UK education and includes information on what international students will need to study at an English language school, independent school, college, or higher education provider. It will provide a one stop shop for agents and counsellors to engage with the UK as a study destination as a whole.

Why you should sign up?

  • Free of charge: no registration fee, no recertification fee.
  • 100% online learning: content grouped in thematic areas, not by study level, total study time has been reduced by 25%.
  • Flexible learning: modules can be taken in any order, at any time. Experienced advisers can fast-track straight to the assessment – saving study time!
  • Online certificates generated immediately: upon successful completion. After passing an assessment and signing up to the Code of Ethical Practice, you can be listed as ‘certified’ UK study advisor on a public-facing website.

For more information, visit: and join us today!