After teaching English in Europe and Japan, Bruce took on teaching EAP (English for Academic Purposes) at the University of Reading (UK), and in doing so developed an interest for language assessment.

While being an active member of associations such as BALEAP, UKALTA and EALTA, Bruce has lead on-going development of EAP assessments such as the University of Reading's Test of English for Educational Purposes (TEEP), and directed English Language courses ranging from culture-based short courses to integrated ESAP modules for science students.

In 2016 Bruce was awarded the title of Associate Professor of Language Assessment in recognition of the lead he has taken in EAP assessment activities, alongside management roles taken within the International Study and Language Institute (ISLI) at the University of Reading.

Bruce’s current role is to manage the growth of pre-university pathways (Foundation and Pre-Sessional English courses) at the University of Reading’s Malaysia campus in Iskandar Puteri, and work to maintain high standards of Academic English among its students.