Country Marketing Manager, Exams, Malaysia

ABOUT THE DEPARTMENT/TEAM 

Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.

WHAT YOU WILL BE DOING AND WHY

Working with both internal and external stakeholders colleagues in British Council, you will lead the development and execution of the country marketing strategy for exams and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.

WHAT IS INTERESTING ABOUT IT

This is a good opportunity to work in a top brand in Malaysia with a very diverse group of colleagues. There will be opportunities to get involve with colleagues from other business units on marketing initiatives and share best marketing practices with other marketing colleagues in the region. The market in Malaysia is everchanging and competitive, which brings interesting challenges for the successful candidate. This role will also seek to further modernise our marketing practices in Malaysia.

WHAT WE ARE LOOKING FOR

You should have relevant experience in a lead marketing role in areas of integrated marketing communications, branding, digital and PR with a proven track record of developing annual integrated marketing plans based on data and market insights. You need to have hands on experience in delivering marketing campaigns as well as evaluating the performance of the campaigns and apply learning for refining future campaigns. You should hold a recognized marketing qualification or relevant external professional certification e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline).

BENEFITS OF WORKING AT THE BRITISH COUNCIL

- Flexible working opportunities
- Enjoy 18 days of Annual leave 
- Professional development opportunities
– we offer a broad range of professional courses to large corporations and that is available for our staff members too! 

Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.

Together, we can do more.

To apply, please click this link: https://tinyurl.com/MAL-MC-0045e