Overview

The British Council requires a Creative Copywriting Consultant to support the development of clear and compelling narratives for our knowledge products across all our East Asia Higher Education Partnerships programme work and knowledge product - to ensure creativity and innovation in the way we engage with education professionals, communicate our impact stories and convene UK and EA HE sector leaders to influence policy and strengthening systems so that we can continue delivering value to the UK and the countries that we operate in. Through this consultancy, we anticipate that the innovative and enhanced version of our HEP knowledge products and narrative will enable us to make our work more accessible, effective, interactive and collaborative so as to support the development of greater UK-EA partnerships as we move forward.

Specification 

The British Council higher education team in East Asia is currently evaluating the way in which we can add value to our programme in the HE sector through more interactive and effective engagement with our HE stakeholders. There is therefore a need to develop more effective and innovative practices in our communication via virtual, face-to-face as well as blended delivery channels which best fits our target audience in the UK and in EA. This requires clear and compelling narratives for our knowledge products across all our EA HEP programme work, to ensure creativity and innovation in the way we engage with education professionals, communicate our impact stories and convene UK and EA HE sector leaders to influence policy and strengthening systems so that we can continue delivering value to the UK and the countries that we operate in. Through this consultancy, we anticipate that the innovative and enhanced version of our HEP knowledge products and narrative will enable us to make our work more accessible, effective, interactive and collaborative so as to support the development of greater UK-EA partnerships as we move forward.

Objectives for the consultancy

1. To enhance the value of our HEP knowledge products by:

a. developing clear and compelling narratives and collaterals (regional and country) that raise awareness on the impact of the HEP programme among UK and EA sector stakeholders on what is our Higher Education programme in East Asia and the impact of our Higher Education programme in East Asia

b. undertaking copy-editing and design expertise that enhances the value, relevance and reach of our HEP knowledge products including our insights reports.

2. To support the capacity development of the British Council East Asia’s education team by developing toolkits and templates for effective communication of our knowledge products:

The overall aim is to ensure that we are able to provide an innovative, interactive, effective and compelling narrative for the UK-EA HEP programme that would positively highlight the work of the British Council in Higher Education in a global and regional space - specifically our work in insights, programme achievements across countries, good practices and impact stories.

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Criteria for the consultant

Please see the following essential criteria for the supplier:

• Proven professional record in creative copywriting

• Track record on published marketing materials, especially in the field of education/higher education

• Minimum 10 years of industry experience in communications

• Must be able to demonstrate understanding of UK and EA education sphere and diverse stakeholders in the sector

• Should demonstrate experience in working with diverse, multicultural stakeholders and environments.

• Knowledge about British Council work in Education is preferable

Deliverables for the consultant

In line with our 3-year Communication Strategy and Implementation Plan, the consultant will:

1. Develop clear and compelling narratives, impact stories and collaterals that raise awareness on the HEP programme to the public and to stakeholders, whilst ensuring overall adherence to the British Council brand consistency and image.

2. Conceptualize, develop layout, format and design narratives for all HEP knowledge products which includes regional insights reports, country reports, narratives, case studies, key messages/scripts and promotional materials for broadcast, print, web and social media.

3. Prepare case studies to highlight success stories, good practices and lessons learned from the UK-EA HEP programme.

4. Develop a guidance toolkit and templates document for the British Council education team members to ensure continuity and relevance of our knowledge products’ narrative and communications to diverse stakeholders beyond project period.

The documents that must be submitted to form your tender response are listed in the Request for Propsal document below. The deadline for submission of proposals and supporting documents is on the 10th of November, 17:00 Malaysian Time. Please send proposals and supporting documents to Prabha.Sundram@britishcouncil.org

See also