'Kuala Lumpur as a Cultural & Creative City' - the cultural and creative economy report - was published by the Cultural Economy Development Agency (CENDANA) on 7 February 2018. The report is an evidential analysis of the cultural and creative economy of Kuala Lumpur and the Klang Valley, and a proposed action plan to establish it as an internationally-recognised creative city that drives growth and contrinutes significantly to the Malaysian economy. The research study was initiated by ThinkCity and British Council in Malaysia, along with other partners, including the Ministry of Communications and Multimedia (KKMM), Yayasan Hasanah, Yayasan Sime Darby, and MyCreative Ventures. The research study was undertaken by a consortium comprising My Performing Arts Agency (MyPAA), Frost & Sullivan Malaysia, and Tom Fleming Creative Consultancy, a leading international expert on the cultural and creative economy.