About this course

This compelling workshop will demonstrate the profound impact of storytelling on others and the uses and benefits of storytelling in the corporate environment. You will learn about different types of stories and how you can match your strategic purpose to a specific storytelling technique.

Who should attend?

Anyone who wants to communicate their messages in the corporate environment more effectively and inspire and influence people while doing so.


  • Influence team and culture and enhance employee engagement
  • Inspire and motivate others
  • Highlight, emphasise and promote key messages and best practices

Learning Objectives

  • Identify a suitable story type to match your purpose
  • Structure and deliver an effective business story
  • Identify your storytelling strengths and areas to continue developing

Course Outline

Everyone loves a good story

  • Making stories matter
  • Reviewing a video story
  • Knowing fabulous fables

Making sense of our business world

  • Recognising the power of stories
  • Crafting a strategic business story

Storytelling techniques

  • Structuring a good story
  • Storytelling techniques
  • Choosing the right story

Good storytelling

  • Using your voice
  • Maximising body language and facial expressions
  • Pacing speech

Your story

  • Defining feedback criteria
  • Telling your story