This is an exciting opportunity for an enthusiastic and proactive marketing professional looking to make their mark in promoting two way student mobility and alumni relations between UK and China.

Details

Location Beijing, China
Closing date 22 August 2016

Role overview

The organisation

The British Council is the world’s leading cultural relations organisation and creates opportunities for people in the UK and worldwide to understand each other, to work together and learn from one another. We see this as crucial to building secure, more prosperous and sustainable futures for us all. We build trust and understanding between different countries and cultures and develop strong international links that are of benefit to people in Britain and the rest of the world. We call this work – cultural relations.


China operation

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create international opportunities for the people of the UK and other countries and build trust between them worldwide. We work in more than 100 countries and our 8,000 staff – including 2,000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the arts and delivering education and society programmes. In China the British Council operates across five offices: Beijing, Shanghai, Guangzhou, Chongqing and Wuhan. We employ over 750 staff across the country.


The role

This is an exciting opportunity for an enthusiastic and proactive marketing professional looking to make their mark in promoting two way student mobility and alumni relations between UK and China.

As the Director Education Mobility you will lead our marketing efforts to promote two-way student mobility with an emphasis on data analysis, performance marketing and digitally-driven marketing campaigns, complemented by creative thinking and an astuteness to brand positioning. The post holder will lead and manage three large scale campaigns under the umbrella brands of Education is GREAT, Generation UK and Alumni UK. As the Director Education Mobility you will develop strategies to promote movement of students between the two countries and build alumni relations through bold and high-impact marketing campaigns. You will work in partnership with a number of colleagues and external partners. Suitable candidates for this job will be able to show a successful track record of developing marketing strategies and strong knowledge of the UK and Chinese education sectors. Experience working closely with UK stakeholders is essential, as is an understanding of the UK’s offer to the international education market. 

How to apply

Please apply through this link: Director of Education Mobility